The objective of this research project was to analyze the consumption behavior of dental services in the city of Guayaquil, which was developed through an exploratory and descriptive research where a survey was applied to 384 clients who go to dental centers and dental profess...

This research project is carried out from a psychoanalytic theoretical perspective, aiming to analyze what happens at a subjective level with the transference love of the analysand towards the death of their analyst. For this task, an in-depth bibliographic investigation was conducted o...

The essay analyzes the marketing strategies employed by mini supermarket chains in Guayaquil, highlighting their progress, challenges and possibilities in a competitive market. It discusses how these stores have implemented novel tactics to enhance their presence, such as omni-channeling, digitalizati...

The purpose of the research work is to know the profile of the consumer of Ecuadorian gastronomy, in the city of Sandy, which belongs to the state of Utah in the United States. At this point, a great market opportunity is perceived, to make known the gastronomic ...

Covid-19 pandemic marks an important milestone in the industry of air purification systems because people start considering those as a necessity, instead of a luxury. Since that pandemic, people start being aware about how important is to have indoor air quality. In the city o...

People's behavior in selecting a place and type of entertainment activity (EA) as part of a tourist activity or outing is based on various internal and external elements. The motivation to engage in AE both indoors and outdoors is considered to affect decisions regarding t...

This research studies the digital positioning challenges faced by Mainpro Parts, an automotive parts company located in the city of Santo Domingo de los Tsáchilas, and how to improve its presence in digital media. The absence of digital strategies along with competition from the&#x...

This thesis develops a marketing plan to improve the competitiveness and service quality of transportation cooperatives in the province of Guayas. It analyzes macro and microenvironmental factors, user perception, and the most effective strategies for customer acquisition and retention. Problems ...

This project aims to design and implement a strategic marketing plan for Pinturas Unidas, with the objective of improving its market positioning in Guayaquil and optimizing its commercial strategies. To achieve this, a detailed analysis of the macro and microenvironment was carried out,...