Estudio de factibilidad para la elaboración y comercialización de encurtido de palmito.

Abstract

This proyect was aimed at analysing the technical and financial feasiability of producing and selling palm heart pickles in the city of Guayaquil. Through the research, it was founded that the 99 % of the national production of the palm heart was destined to exports, and as a consequence the country has became one of the main exporter in the world, due to the queality and taste, also that in the domestic market, palm heart is only sold as canned and raw. The socio-economic profile of consumers and place to distribute the product in Guayaquil was delimited throguh surveys and interviews. Finally, with the technical and economical data collected, it was concluded that set up a company in El Guabo, which produces palm heart pickles to be distribuited in Guayaquil, was feasible.