Elaboración del perfil de mercado para la exportación de flores tropicales del Guayas al mercado español.

Abstract

The main objective of this research is to make a profile of the Spanish market and its demand for tropical flowers and foliage imported from Ecuador from the province of Guayas. Agriculture in Ecuador is a transcendental and necessary activity in the country, since it is part of a non-traditional income for the State. Floriculture is an activity that is not fully exploited, nor exploited. Spain was chosen as a demanding country, because the consumption of flowers is throughout the year, due to the celebrations of their autonomous communities, therefore, it should take advantage of this market that likes this type of fresh and exotic flowers. Ecuador has production advantages of theseflowers, over the main competitors such as Costa Rica, Colombia and even Holland. In addition, it has some negative factors that affect the preference and purchase decision of the applicant countries, such as high freight costs, high production costs and the existence of many intermediaries for export, due to the lack of information on the part of the producers. In this research, it will be detail the entire export process and requirements that must be met from Ecuador to Spain, which will allow us to develop the profile of the Spanish consumer of Ecuadorian tropical flowers and foliage. In the end, it will be possible to make the respectiveconclusions and recommendations that should be followed to improve the flower productionin the country and an optimal export process.