Propuesta de intervención para medir los niveles de satisfacción de los visitantes que acuden a los atractivos turísticos de la zona urbana de Guayaquil.

Abstract

The competitiveness on tourist markets has achieved that destinations are reaching to the maximum to achieve potential customers, providing quality services and facilities to tourists during their visit. This research is based on measuring satisfaction levels of visitors who come to the attractions of the urban area of the Guayaquil city through a questionnaire and the methodology adapted to the reality of the city, where 7 determining factors were evaluated at the time of perceive the service within attractive stories such as access, environment, human element, security, experience and technical quality. Arriving at the conclusion that general satisfaction of the visitors within the attractions that were grouped by zones, was average, regular with a 50%. Also an update was also made of the attractions for the middle of the attractiveness hierarchy of the Ministry of Tourism 2017, which helped in this work to determine the attractions to be evaluated based on the ranking. Finally, an intervention plan is proposed to improve the experience and satisfaction of the visitor during their stay in the attraction.