Diseño de un producto de aviturismo para diversificar la oferta turística en la reserva de producción de fauna del Chimborazo.

Abstract

The following survey is intended to elaborate a birdwatching touristic product within the Chimborazo Fauna Reservation. It was mandatory to determinate the birdwatching potential, this objective was achieved with bibliographic review, as well as explorations journeys and bird counting at the main trails inside the protected area. It also determinate the current state of the touristic system of the Reservation and its surrounding zone. It was analyzed the elements necessaries to satisfy the needs of the possible birders. After checking the birdwatching market overseas and locally, it was required to understand the profile of visitors to the Chimborazo Fauna Reservation, as the possible birdwatching consumers. For these reasons, they have been elaborated interviews to tour operators, tour guides and well-known birding investigators in order to achieve a wide idea for the survey. Also an enquiry took to the visitors took place within the Fauna Reservation, to comprehend their motivations, and heir predisposition to participate in a birding tour. Finally, it was proposed the creation of a birdwatching product complementary to the traditional tourism offer that allows to give an added value to a well-recognized attractive, also It is proposed a Birdwatching Guide of the Chimborazo Fauna Reservation with observation tips. Everything with an integral focus that permits the visitors to have an unforgettable visit, in order to increase the last of their stay time and economic consumption.