Plan estratégico para el desarrollo turístico de la playa San Mateo, cantón Manta, provincia Manabí.

Abstract

Tourism is considered one of the main sources of income in the canton of Manta where his practice has high demand of tourists because there are several of the most beautiful beaches in the country, this is the case of the parish of San Mateo is located just 20 minutes from the center of Manta and has been favored by nature with 3.3 km of beach. There are approximately 5000 inhabitants that support their needs through two main activities: fishing and tourism. The visitors of the beach San Mateo considered it as one of the quietest, cozy and with excellent gastronomy of the canton, in the same way that you can do aquatic sports through the recruitment of the necessary implements, find it at affordable prices in one of the entrepreneurship of the place called Silver Island. The research reflects that the area has a medium level in terms of tourism development and the need to deploy multiple services and infrastructure in order to meet the needs that the tourist demand, with the aim of obtaining their total satisfaction. The population is interested in engaging with all the activities that can be performed in your area to achieve higher incomes and in this way raise their quality of life. The objective of this project is to make the proposal for a strategic plan for tourism development of the Beach San Mateo through the formation of productive chains as the axis of local development.