Plan de desarrollo turístico comunitario en la parroquia Enrique Baquerizo Moreno “Los Lojas”, cantón Daule, provincia del Guayas.

Abstract

The main goal of this work is to create a touristiccommunity development plan for the Enrique Baquerizo Moreno Los Lojas Parish, which is based on a research made about the actual situation of this parish and the criteria obtained by observation, surveys, and interviews performed while this project was elaborated.The main purpose of this project is to promote the tourist industry of this parish working with the support of the community to generate positives results on the quality of local life. A market research was is carried out in order to permit us to know the necessities and preferences of the potential tourists, also interviews to the people and authorities who are involved on the project’s main needs to generate the offer that includes the performance of touristic community activities, canoe rides along the Daule river, the construction of a boulevard, a touristic package and the creation of publicity through social networks to place this destination into the touristic industry.