Plan de negocio para la comercialización de contenedores plásticos reciclables personalizados para clientes del segmento A de la empresa Distripacific S.A en Guayaquil en el segundo semestre del 2018.

Abstract

DISTRIPACIFIC S.A. is the company on which this project is based, to implement the commercialization of recyclable food containers for customers of the HORECA segment, which were chosen because they belong to food chains that demand this kind of packaging to deliver their customers the food they need. They distribute, the added value is the personalization of said containers, the delivery time and the price that is competitive. For this purpose, when the market study was conducted, the interest of the customers was evident: Dulcafe SA, Atimasa SA, Sodetur SA, Dolupa SA, Imperialite SA, in acquiring the customized containers, however it was considered important to demonstrate the advantage before its current competitors and established commercial strategies to plan its positioning and sales increase. For this reason it is important to hire a key account who will be responsible for carrying out the project, strengthening the current relationship between customers and company, presenting by a sketch the needs of customers required for its implementation. The results indicate that the project is favorable for the owners, recovering their investment after five years, and makes available to the company a product friendly to the environment.