Plan de negocios para comercializar Góndolas Inteligentes de la Empresa Góndolas & Perchas S.A. en el sector comercial de la ciudad de Guayaquil para el año 2018.

Abstract

The methodology used for the development of this project, was used the quantitative approach with a descriptive type of research, in which corresponds to the technique of data collection, it is was carried out through external sources and primary sources such as in the case of surveys to the administrators, supervisors of companies that are potential clients for Gondolas & Perchas SA. For the analysis of data, were used graphs and percentages. In terms of results, 79% of the respondents answered that they are interested in acquiring smart gondolas. The companies surveyed value the delivery time, quality, design and differentiating attributes of the product. The favorable results of the acceptance of smart gondolas support the business plan object of this study.