Propuesta para la creación de una empresa proveedora de servicios turísticos para el cantón Salitre.

Abstract

Tourism in Ecuador is the sector that offers the most potential to the economy, the country has an extraordinary biodiversity that creates a natural heritage for current and future generations, unique natural places, as well as attractions of collective interest such as the field of relations commercial and social. The proposal for the creation of a tourism services provider company for the Salitre canton is developed over a period of 4 months, where an investigative process was developed in such a way that it allowed meeting the objectives set at the beginning of the process. The objective of this research is that both domestic and foreign tourists have other alternatives for destinations to visit and enjoy, that can carry out activities of recreation, fun and entertainment, through the different tour packages that will be offered. To fulfill the research objectives, a marketing plan was developed to determine the most appropriate product, price, market and promotion strategies to introduce the service in the market. This was complemented by the operational study to provide a quality service to the market. client, finally a financial analysis was elaborated where it was determined that the initial investment amounts to $33.560,05 with a positive NPV of $14.327,00 and a TIR of 22,70% superior to the TMAR of 11,10% calculated for which the feasible proposal is considered.