Propuesta para la creación de una empresa productora y comercializadora de muñecas culturales en la ciudad de Guayaquil.

Abstract

The following business plan presents an analysis that demonstrates the feasibility for the creation of a production and commercialization company of cultural dolls in Guayaquil. In which a market study was carried out that allowed to identify the political, economic, social, and technological aspects, as well as the behavior of the manufacturing industry in Ecuador for the implementation of the business proposal. It was determined that the production and commercialization industry, in the handicraft sector is attractive. In recent years, the Ecuadorian government is promoting new ventures and has emphasized working in priority sectors such as artisanal, in the same way financial institutions are working together on various products, so that artisans can access a financing with low interest rates, quickly and with priority. The bilingual rag doll will dialogue in the Kichwa and English languages, the product will represent the otavaleña woman due to offer an ancestral Ecuadorian language. For the implementation of the proposal a marketing plan will be managed in order to develop strategies to capture potential customers.