Propuesta para la creación de una empresa que brinde el servicio de compra, alquiler y rediseño de vestidos de gala a través de una aplicación móvil en la ciudad de Guayaquil.

Abstract

Titling this paper proposes the creation of a company that provides the service purchase, rental and redesign of dresses by a mobile application in the city of Guayaquil. The proposal will have three types of service; rent, redesign and purchase. In rent, it will be shown as an online showcase with all stock dresses in which the customer can choose one to your taste and preference and then proceed to rent it. For the redesign, the client has the option to redesign one of her dresses according to the models to be displayed on the platform. Finally, in the case of purchase, customers can offer their dresses, which can be purchased at an estimated price depending on the state of them, looking like a service to facilitate the provision of a reliable, safely and in turn will help optimize the customer's time. For the study of the proposal it will begin with a legal analysis, followed by a market study, in the same way the production process is designed, in addition to a financial study to evaluate the feasibility of the company. Finally, an adequate contingency plan for the proposal.