Estudio de atención de imagenología puerta a puerta de un plan de negocios en la ciudad de Guayaquil.

Abstract

The research focused on studying the door-to-door imaging care service in the city of Guayaquil, with which a business plan was developed. The brand created was called RayosXpress, the business model is consisted in carrying out radiological exams at home to people with mobility problems such as elderly, disabled, injured, people with bone problems, in addition to institutions that need to perform examinations to their employees. The research had a mixed approach, deductive method, was conclusive, descriptive and cross-sectional. The nine-question survey was performed on 70 patients by means of convenience sampling. An interview was conducted with an X-ray expert and three experts in traumatology, geriatrics and cardiology. It was determined that the patients were performed from 67 to 270 radiological examinations in the last year, of which 31.43% are willing to perform them at home. The price that institutions and individuals are willing to pay is up to $ 40. People would contract the service by emergency or comfort. In the financial analysis, they determined that the project is feasible with a NPV of $ 288,197.74, at a WACC rate of 10.21%. The IRR was 250.89%. The break-even point was 1,144 exams and the recovery period was 11 months and 1 day. It is concluded that there is an unsatisfied demand both in the area of radiology at home and radiology in companies, so the project is feasible operationally and financially.