Estudio de las necesidades de oxígeno medicinal en las instituciones de salud de la provincia de Loja. Propuesta de un plan estratégico para potenciar la participación de Oxiwest Cía. Ltda.

Abstract

The products and services offered by health organizations require strategic management to meet the needs of th eir users. Medicines are tangible products which are intended to cure, prevent or treat diseases, which in the hands of prescription equipment become a powerful tool within the world of health services. The present study consisted of developing a strategic plan to improve Oxiwest participation in the local medical oxygen line through a descriptive study of a quantitative approach that consisted in the evaluation of the company's situational analysis based on Official Regulation No. 296 which establishes the Good Manufacturing Practices for medical gases to determine the costs of investment, production and maintenance. To know the demand of the product, a survey was applied to the administrative or pharmaceutical personnel of the twenty - eight health establish ments of the RPIS and complementary. The Loja store market is empowered by 71% of Indura and prices vary according to the location of the hospital. All customers are willing to request the products and services in the event of a local origin company, provi ded that the new supplier offers a safe and quality product. The project has a profitability of 51% and allows covering the social needs through the generation of new places of decent employment in response to the policies of the PND.