Relación entre la comunicación interna y la cultura organizacional de los colaboradores administrativos de la Universidad Católica de Santiago de Guayaquil.

Abstract

The present research project was developed in order to determine the relationship between the internal communication and the organizational culture of the administrative collaborators of the Catholic University of Santiago de Guayaquil, with the purpose of establishing an improvement plan that serves as a guide for the institution under st udy could take the pertinent measures and correct the deficiencies that are reflected after the questionnaires applied and the tabulation of the results. In order to obtain the proposed objectives, questionnaires were selected as a qualitative research method, in order to discard or accept the hypothesis proposed in this investigation. The basic instrument used in research by survey is the questionnaire, which is a document that collects in an organized way the indicators of the variables involved in the objective of the survey (Casas, 2003). After obtaining the results of the surveys, it became clear the need to strengthen the flow of internal communication of the administrative collaborators of the Catholic University of Santiago de Guayaquil and the strengthening of the organizational culture and it is for this reason that an improvement proposal that has three strategies (Promote the channels and messages on the internal communication, incorporation and professional development and encourage of the institutional culture) that will involve the balance of communication flows and the deepening of the knowledge about the institution with the aim that the University achieves a higher level of integration, cooperation and sense of belonging.