Propuesta de un modelo de negocio para la implementación de una cafetería gourmet en Puerto El Morro, Provincia del Guayas.

Abstract

The business plan to propose the implementation of a gourmet cafeteria in the parish of Puerto El Morro, was based on market research through interviews, surveys and observation of the place, in order that the place is in an appropriate area for its development and growth. According to the results of the surveys, people favorably expressed the idea of having a gourmet cafeteria, because it contributes to the development of the sector as well as providing a new alternative service to offer tourists to taste. The project plans to have key partners, because being new to the business as well as generating positive flows during the period in which the projection was made. Coffee service and quality are important characteristics for maintaining long-term relationships with customers.