Análisis en el comportamiento de compra de revistas impresas vs digitales en la ciudad de Guayaquil.

Abstract

The magazine is a printed medium which is published periodically either weekly, biweekly, monthly or bi-monthly, etc. Serves mostly for readers who want to catch up on issues related to politics, fashion, beauty, tourism, health, economics, sports, technology, etc. The Digital field helps us to visualize news nationally and internationally; by means of electronic devices, be Ipad, Tablets, Iphone, androi, laptops, etc. In this 21st century, the trend is electronic, but readers like to feel, to play the role, that is why they follow the sequence of printed magazines. To know the reality that exists in the media market which, or more precisely of the magazines, a comparison has been developed between digital magazines, and print or traditional magazines, analyzing the different factors that help digital especially to grow more and more, and to gain market to the printed ones. For this purpose, a research was developed in which surveys directed to the public were used, the number of people surveyed for achievement obtained using a formula to determine the sample from the population of the Tarqui parish in the city of Guayaquil, whose result was 384 people, who were the respondents. Once this process was completed, conclusions and recommendations were drawn up regarding the current situation of digital and printed magazines.