Propuesta de producto turístico para la ciudad de Guayaquil, basado en análisis de las motivaciones.

Abstract

The analysis of this study aims to investigate about a proposal for the creation of a tourist product in the city of Guayaquil, after having surveyed of any tourist activity and they chose the destination on its own. Because the analysis carried out in the city of Guayaquil in function to the nines tourists’ motivations of the Crompton model, surveys were conducted at national and foreign people, which they got three main reasons that motivate the tourist visit Guayaquil: Share good time with friends and family, leave the daily routine, rest or relax. The main market segment visiting Guayaquil are families, couples too and pensioners, according to the performed interviews with tour operators. In addition, described the main products and packages offered by operators in the city to stablish a gap with the main motivations that tourist chose. From these results, they proposed new offers to foreign and domestic tourists to achieve a satisfactory experience.