Propuesta de modelo de negocio para un restaurante de comida de autor en la ciudad de Quito.

Abstract

Restaurants have predominated over time because when people travel whether for their daily activities, work or leisure trips, they need to feed themselves. Auguste Escoffier was the first chef and the first to open a restaurant, from there, the evolution of this industry has been increasing, along with new trends and cooking techniques. It is important for the gastronomy industry to be updated and look for the way to satisfy the needs of the people since the world is also in constant evolution. Nowadays more than a place to feed, consumers are looking for a place where they can have fun and share with their friends. In order to be successful in a business model it is important to think about the joys and frustrations of the client in order to be able to think about value proposals that can capture and retain them. Among the culinary trends that have been born with the passing of time is the author's food, which is a menu without standard recipes, but the main ingredient is the chef's imagination. For these reasons, the business model of an author's restaurant that offers its consumers a bar and disco with three atmospheres recreated in the style of Dante Alighieri's Divine Comedy is proposed.