Propuesta de conceptualización del Museo del Cacao para aportar a la oferta turística del cantón Vinces, provincia de Los Ríos.

Abstract

This research project proposes the conceptualization of a cacao museum to contribute to the tourist offer of Canton Vinces, due to the lack of national and international ignorance of the relevance of cacao in Ecuador, its history, the production stages, derived products of this and its contribution of the human being’s health . Research tools such as observation, surveys and interviews were applied to a sample of 385 inhabitants of the city of Guayaquil who practice domestic tourism, cacao producers, authorities and experts. 65% of the interviewed correspond to the ages between 20 to 29 years of age; Also, the intention to visit museums on holidays is 8% and 52% prefer to do this activity with family and friends. It was determined that the intention to visit is determined by attractions such as, exhibition of articles in the history / production of cocoa (48%), tasting cacao (16%) and chocolate workshops (16%); In addition, respondents revealed that they would be willing to pay up to five US dollars ($ 5) to enter the museum. It can be concluded that the strategic canvas is the one indicated to generate added value to the proposal and an architectural design that involves three important aspects such as: a) infrastructure, b) human resources and c) products and services to meet the needs of demand.