Propuesta de diseño de un producto turístico para la comuna Tabuga, cantón Jama, provincia de Manabí.

Abstract

This research is based on the Tabuga community, which is part of Jama municipality, at Manabí province, which aims to define a touristic product design linked to an experiential kind of tourism. The first chapter of this project is made up of the theories that contribute to this research, such as the tourism system, sustainability, tourism motivation and administration, also reviews the laws that determine the viability of the proposal. Chapter two focuses on the current diagnosis of the community’s tourism system to specify the strengths, weaknesses, opportunities, threats and establish possible improvements that allow a tourist enhancement of the area. In chapter three, a demand study is carried out to determine the profile of the visitor or tourist that arrives at the site. While, in chapter four, the elaboration of a proposal that is aimed at rescuing natural and cultural potentials is made known, with the intention of making it part of the tourist offer of the Tabuga community.