Análisis de las estrategias para el posicionamiento del ecoturismo en la provincia de Orellana.

Abstract

The researched subject, in reference to the analysis of the applied strategies for the positioning of the ecotourism in the province of Orellana, is totally current and innovative, because in the last few years the main authorities of the country and above all of this province, are currently focusing its efforts to give a greater impulse to the tourism sector, which for years has been relegated to a second instance, having concentrated its greatest efforts in providing the province of Orellana with sufficient infrastructure of services and products related to the oil area. In this virtue it becomes of vital importance to carry out an investigation focused in knowing the results achieved by the State institutions, as well as the sectional and local organisms of the province of Orellana, in matters of application of the strategies, with the objective of improving the positioning of ecotourism in this province, all of this in order to know the opinion of authorities and companies in the tourism sector, as well as national and foreign tourists visiting this province, regarding the requirements and service needs received from part of these institutions and companies.