Propuesta del diseño de un producto turístico gastronómico ancestral para la provincia de Santa Elena.

Abstract

The present project was realized with the purpose of including the ancestral gastronomic tourism as one of the activities that visitors prefer when they go to different places that the province of Santa Elena have. At the same time, this investigation wants to rescue the importance of their cultural manifestations thru the gastronomy, standing out the ancestral value that still remains among the population that have more time living in the different communes. In this way, a study was made that allows to identify which are the dishes of ancestral origin in the province and look in which way is possible to generate economic resources in order to help to develop activities on a responsible way. Also, questions were made to the tourists to know which are the tastes and preferences that they have about food and if they would be willing to consume gastronomic products of ancestral origin. On this way it is proposed to promote the ancestral food using some strategies in order to provide benefits to families who works in the development of these products.