Plan de negocio para la importación de aceite de oliva al Ecuador.

Abstract

Currently the consumption of edible oils has increased worldwide, in countries like Ecuador the percentage of participation within the total sale presents the same behavior. In some cases, the national production does not cover the existing demand, which originates an import process. In this sense, it has great benefits in the consumption of olive oils, in comparison with the other types of oils that are marketed in the domestic market. The objective of this research is to design a business model for the commercialization of Spanish olive oil in the Ecuadorian market. The methodology used is exploratory and descriptive, under the mixed approach, the instruments for the collection of information about the surveys and indepth interviews. The results from secondary sources related to the sales of edible oils at national and international level are considered. The interview as a methodological complement to the market determines the elements that take part in the logistics and distribution of oils in the commercial chain. The results obtained were based on the review and preparation of a market study and evaluation of the strategic scenario, which led to the strategic design of the board to a commercial plan that meets the financial indicators that allow determining the feasibility of creating said company. The findings, such as the TIR, concluded that the commercialization and distribution of olive oil in the Ecuadorian market is feasible.