E-commerce rural destinado a los productos agrícolas en el cantón Alausí. Propuesta de un modelo de negocios.

Abstract

This document contains an investigation which results intend to propose a rural e-commerce business model destined to agricultural products in Alausí canton. The proposal is based on the diverse needs presented in producers of the canton and one of them stands out the strengthening in the commercialization and distribution system of agricultural products. The methodology applied in this research will be developed from the exploratory-descriptive perspective, and documentary review. In order to obtain primary information, the fieldwork will be carried out through surveys and interviews as main tools. It was concluded that commercialization and distribution system of agricultural products, in most of the parishes and communities of Alausí canton, presents many weaknesses that affect the profitability of the agricultural producers. This weakness would be given by several factors, such as the variation of product prices, intermediation in the commercialization of products, among others. Being the last one, the one that stands out the most and that in turn has a major impact on the profit margin generated by the producers, results that are evident in the economic and social situation of agricultural producers in the canton. Due to the aforementioned, it is needed to propose a business model of rural electronic commerce, in which the agricultural producers of the canton can sell their products in order to obtain fair prices.