Análisis de factibilidad para la prestación de servicio de mecánica básica a través de una aplicación móvil.

Abstract

The purpose of this study is to demonstrate the feasibility of offering a personalized service of basic mechanic to the sectors specified in the present project that belongs to the city of Guayaquil through an application with the purpose that the customers have the opportunity to schedule preventive maintenance to their vehicles through this means. Where the user may request the day and place for convenience without going to the lubrication center. The present project is structured by six chapters. The type of research was exploratory - descriptive since it is based on finding information and describing facts with greater precision in order to determine the feasibility of the project. The approach used was mixed; interviewing experts of the service and making surveys to potential clients, in order to know their criteria. The support of this project consists of three theories comprised by the development of the organization, electronic commerce and competitive advantage. According to the market study and the historical record of Autoservicio “Las Acacias” located in Durán, the different strategies on which the study would be based such as competitive advantage, market diversification, price and user loyalty were determined. The market analysis determines the acceptance that the service will have and this calculates the capacity of the project to satisfy part of the demand. Based on the parameters established in the demand, it was determined the tools and units; in addition, was assigned the personnel who must corroborate the operation of the service. Therefore, the study carried out defines that the project is feasible and will satisfy a part of the demand in the city of Guayaquil.