Estudio de factibilidad para la creación de una cafetería basado en el concepto Pet Friendly, con proyección a franquicia.

Abstract

The purpose of this project is to know, analyze and evaluate the economic and financial feasibility for the creation of a cafeteria based on the pet friendly concept in the city of Guayaquil. The cafeteria will be called Coffee & Pet, a place where customers and pets can count on comfortable furniture. To others they can have fun, chat and enjoy a delicious snack and drink coffee. The surveys allowed us to know a little about the tastes and preferences of the target market in order to establish advertising and positioning strategies. For this project a qualitative and quantitative analysis was carried out to know the acceptance by the society where it is evident that 73.7% of the surveyed households are willing to go to a cafeteria with their pets. The pet friendly concept is increasingly popular among Ecuadorians since the rate of people who are interested in the care and welfare of pets is increasing as of 2003, such is the case an Ecuadorians spends to $ 110 monthly on pets. Finally, after carrying out the financial analysis and the respective sales, expenses and costs projections, we are surely talking about a project where the rate of return is 41, 48 %. This indicates that the project is not only viable; It will also be profitable at the moment of having franchises and above all thanks to its strategic location in the north of the city of Guayaquil and to the acceptance by society.