Estudio de factibilidad para la exportación de sombreros de paja toquilla a los Emiratos Árabes Unidos - Dubái.

Abstract

The purpose of this Project is to determine the feasibility of exporting Toquilla Straw Hats to the United Arab Emirates- Dubái. Under this premise of achieve the purpose of this project, it is decided to elaborate five chapters in which it is analyzed the general aspect, conceptual, referential and methodological framework, market feasibility, feasibility of the organizational and technical study and feasibility of the financial study. The methodology used in this work had a mixed approach, it means, qualitative and quantitative was applied to investigate and analyze statistical data, exhaustive interviews and review of official files. On the other hand, as this topic is not a priority in terms of acceptance level in the Emirati market, the information wasn’t available so it was applied an exploratory scope in order to know the possibilities to introduce the toquilla straw hats in this market. Due to the limit time established, the present project could not be implemented so that’s why it was determined as a nonexperimental design. The reliability and validity of this study is based on the instruments used through the investigation and linked with a good contact as the commercial director of PROECUADOR in Dubái that helped with the information needed based on the descriptive- analytical methodology to conclude the project and confirm that it is feasible.