Propuesta de diseño de producto turístico para la parroquia de Salinas de Tomabelas, cantón Guaranda, provincia de Bolívar.

Abstract

Salinas de Tomabelas, better known as Salinas de Guaranda, has several tourism attractions, which the main attraction is the community development model. Whereby, the objective of the present thesis centers in the proposal of tourist products based in increasing the motivation of the tourists in base to a tourist experience more experiential. For this reason, the use of the Tourism Products Planning Methodology, published in 2014 by the Ministry of Foreign Trade and Tourism of Peru, was considered as a tool to increase tourism in this locality. In addition, the use of surveys was used as a tool to obtain the target market for tourists whose visit Salinas de Tomabelas. Also, during the study, the tourist system was diagnosed to have the current condition of the Parish of Salinas.