La comunicación audiovisual como herramienta para la proyección de actividades de una ONG : realización de spots publicitarios para el movimiento Barrios de Paz en Nigeria, Isla Trinitaria.

Abstract

Street football in the sectors of the peripheries of Guayaquil works as a tool to counteract the problems in which these places are immersed. With this activity, which works on the basis of a playful methodology, the members of the Nigerian neighborhood seek to promote dialogue through sport in order to promote gender equity and values that allow them to eliminate prejudices due to the stereotypes that have been acquired. inhabitants in this context. The purpose of the degree work will be to carry out a campaign on Facebook, also promoted by Instagram for the Barrios de Paz initiative, guided by the Ser Paz Foundation, founded by Nelsa Curbelo, and followed by the Ayala Foundation. In addition, this dissemination plan will serve as a communication tool to reach a greater number of people to learn about this initiative that seeks to eradicate violence in this neighborhood.