Análisis y aplicación de mejoras en el ámbito de la usabilidad y experiencia de usuario del sitio web de la agencia de viajes Cabomartur s.a.

Abstract

Usability and User Experience are two important aspects of webpages that are focused on the ease of use and user’s satisfaction when navigating a website, if a webpage is too complex to understand or use, it results in user’s being frustrated or they won’t find the information they are seeking and end up leaving the site. The current project aims at a Reengineering process that solves these problems on Cabomartur’s S.A. Travel Agency website, so it satisfies user’s expectations and becomes a valuable asset for the business. Executing a Usability analysis and setting up a meta users’ group that participated on tests like Heatmap Analysis testing and A/B Testing, which measured their behavior, helped on determining usage problems on the website and once the reengineering process was over, it allowed to make a comparison between the original and the proposed websites, validating if all the issues were solved and the reengineering process was successful. The result of this project was a website that went through a successful reengineering process, making user’s more comfortable on the website and improving their opinion on Cabomartur company and the product they offer. The Usability and User Experience study is, without doubt, a vital point on this project because it allowed us to have a more clear objective when planning a reengineering process that considers beyond the business owner expectations and the developer point of view, and optimizes the use of resources that are required to invest on this process. At the moment of writing this document, the original website is addressed at www.cabomartur.com, and the proposed new site can be found at www.beta.cabomartur.com, until the final website migration takes place.