Análisis de factibilidad de una empresa de courier internacional en la ciudad de Guayaquil.

Abstract

The following study presents the analysis, the development and the possible results of a research, which aims to determine the viability of the introduction for an international Courier company focused on the online shopping system for consumers in the north of the Guayaquil City. This project was developed with a descriptive research model applying some research instruments like surveys, which allowed us to identify the level of interest, tastes, preferences and the price that the consumer would be able to pay for obtain the service. For conclusion we obtained positive results, showing that there is a high acceptance for this service in the potential market and with a correct application of some marketing strategies we will reach the attraction and the loyalty to the consumer; It also showed that the business tends to be very successful and with a high forecast of expansion in the city and the country.