Análisis e implementación de un plan estratégico para incrementar las ventas de la empresa PLASCA S.A. en el periodo 2019-2024.

Abstract

During the last years, the company PLASCA S.A has had a low financial performance because the clients have not received an adequate service. It should be noted that they have no problems with the products but with after-sales service. Even the company has not conquered a larger portion of the market due to the lack of strategic planning. Therefore, the proposed project aims to create a sales department that is responsible for serving new and old customers and to enhance the company through marketing and advertising strategies. According to the study, almost 50 percent of customers have not received satisfactory treatment from sales staff and require better strategies for the company to meet their requirements. This project is financially feasible because the internal rate of return is 19.59 percent, which is, higher than the rate expected by the shareholders, which is 9.36%. In addition, the investment would be recovered in the fourth year with a net value of $ 3.9595.49.