Análisis de mercado para probar la viabilidad de una expansión y comercialización de la marca de calzado “PUSH” enfocado en marketing digital.

Abstract

The purpose of this project is to create a business plan for the expansion of the Push footwear brand. This project is based on digital marketing for marketing and positioning within a new market that is the digital platform. The reason for this project is to make an online store to create a comfort to the consumer at the time of purchase and can do it from anywhere. The purpose of this project is to satisfy the need of the consumer who does not have time to attend a physical store. To carry this out, information was collected from the origin and destination markets. In addition, a paid publicity campaign was launched on social networks to see the acceptance of people towards the brand. The reason for this project is to create a content that is easy to understand and see when wanting to buy a product of the brand. For this, the creation of a web page where its main purpose is to transmit security and confidence to the consumer at the time of making a purchase. There will be special antivirus and software to keep a secure and reliable page free of attacks and thefts. Thanks to this expansion, the brand can be introduced in a new market with a greater acceptance capacity, which is the digital market.