Plan de comunicación administrativo para la empresa Andipuerto S.A.

Abstract

The purpose of this project is to develop an administrative communication plan for the company Andipuerto S.A. through organizational diagnostic tools that involve the preferences of the internal public and increase their levels of productivity and customer service. The instrument used is called the Integral Diagnostic Questionnaire, known as the model of the six factors, which consists of a data collection process to diagnose the internal problems of the company caused by the influence of the external environment. The present investigation is of non-experimental type, cross-section, quantitative approach and descriptive scope. The survey was carried out to 110 workers of the company, prior agreement with the top management. The results show that the leadership factor presents the highest score, while factors such as internal relations, the reward system and the organizational structure presented the lowest scores. Based on this input, the proposal for a communication plan was developed, focused on eliminating or mitigating the negative effects of previously assessed diagnostic factors. The plan included seven initiatives derived from the three diagnostic factors with the lowest scores.