Proyecto de factibilidad para la creación de un supermercado “Mi Mercadito” en el cantón El Triunfo provincia del Guayas.

Abstract

The purpose of the current project was to determine the financial feasibility for the creation of a new supermarket in the canton El Triunfo in the province of Guayas. The study has a non-experimental type, cross section, mixed approach and a descriptive scope. In the qualitative study, interviews were conducted with five representatives and experts from the sector to identify perceptions about the factors that influence the purchasing decision in supermarkets. In the quantitative study, surveys were carried out to 378 inhabitants of the canton, following a simple random sampling for the selection of the respondents. The findings of the market study were used as input for the technical study, marketing plan and strategic planning. Results of the field study highlight that there are adequate conditions for the creation of a business with the format of a supermarket. On the other hand, the financial indicators that derive from the projections of the financial statements revealed the Net Present Value of the project is USD 501,557.90 and the Internal Rate of Return of 45.72%; so the project is financially viable. The payback period for the investment is approximately one year and nine months.