Aplicación de responsabilidad social corporativa en el marco del desarrollo empresarial de las PYMES en el mercado ecuatoriano.

Abstract

The present investigation aims to analyze the results of the application of Corporate Social Responsibility activities in SMEs within the framework of business development in the Ecuadorian market. For this, the theoretical framework was developed around the two central themes: corporate social responsibility and SMEs. The research contains the main definitions and concepts of Corporate Social Responsibility, background, dimensions and the main approaches of this type of management. Likewise, it established the concepts, characteristics and the important role that SMEs have in the economy, currently. Also, the scope and importance of CSR within SMEs was considered; including related laws. The type of research applied to the present project is descriptive and exploratory. During the descriptive investigation, first-hand data were generated to describe the characteristics of the problem through the application of surveys. At the exploratory level, it was necessary to understand a little more about the subject based on the experience of those who know about CSR and consider it necessary in their environment, in order to have a good base of information and real knowledge of the environment. The application of Corporate Social Responsibility has a positive impact on the business development of SMEs in the Ecuadorian market, given that in addition to complying with business activities, it satisfies the needs of the business environment, achieving the growth and development of the organization.