Diseño de estrategia de comunicación y piezas gráficas para atraer el turismo en Progreso a través de los medios digitales. Guayaquil, 2018.

Abstract

The present titling work consists of creating a communication strategy in digital media to generate tourism in the Parish Juan Gómez Rendón Progreso, implemented by the Parish GAD. The methodology used in the project is documentary and descriptive with qualitative and quantitative approach, applying interviews, surveys, focus groups and other direct, which allows to know more about the area, its tourist attractions in turn and define interest which has objective objective with respect to the campaign. With the collection of information, create the proposal of digital campaign with communication strategies, graphic arts, brief creative, for social networks: Facebook and Instagram, plan of measures and graphic pieces with novel formats, to generate greater impact and attention of the target group.