Estudio de la necesidad de un centro de entretenimiento para niños en la ciudad de Manta y estimación de la factibilidad económica y financiera.

Abstract

The objective of this research is to study the possible demand of an entertainment center for children in the city of Manta, to estimate its economic and financial feasibility. This project was born because in this town there is a low presence of areas that provide all the security and comfort for child stimulation, and this has been generated mainly by the ravages left by the earthquake that occurred in 2016, the fear existing for citizens and the low confidence of businessmen and consumers in the wake of this accident. Therefore, it is important to design a proposal that allows creating an area of healthy recreation for infants. To obtain market data, this study was conducted whose methodology was based on a descriptive design, in order to collect information through specialized tools, such as the survey. Under this context, the results of the market study determined that there is a high degree of acceptance of the present proposal, since 98% of the potential clients surveyed would like to have this alternative for the fun of their children, since they consider it healthy and safe. Then, the environment factors at the macro and micro level were analyzed to design a marketing plan that would capture the interest of potential customers; this is where the company "Chiky Town" was born, whose form of promotion of its services would be through social networks and Merchandising articles. Finally, it was determined that the project requires an investment of $ 47,326.98 to be executed.