Estudio de la demanda de bicicletas para el desarrollo de una plataforma móvil como aliado estratégico de lugares de comidas.

Abstract

The objective of this titling study is to investigate the business feasibility of a mobile application that encourages the use of bicycles in the city of Guayaquil and at the same time obtain benefits in the different food places that are linked to the mobile application. For the elaboration of the study, an exploratory investigation was used, with the aim of deepening the phenomenon of the current situation, at the same time verifying options with the purpose of promoting the use of the bicycle as a means of transport and lifestyle. The proposal focuses on the feasibility of the project through the results of the surveys conducted to different inhabitants of the city of Guayaquil, in which the costs and expenses that this application generates will be observed; At the same time, the income that will be obtained will be projected, in addition this project will have an environmental benefit, which will contribute to reduce the CO2 in the city of Guayaquil with the use of bicycles.