Factibilidad económica y financiera para la creación de una empresa procesadora de cáscara de cacao para la obtención de abono orgánico en la parroquia La Cuca, provincia de El Oro.

Abstract

This thesis project demonstrates the economic and financial feasibility for the creation of a cocoa processing company to obtain organic fertilizer in La Cuca Parish, El Oro Province. In the methodological framework, the population and its relevance, where the tools known as the survey and the interview are used, to obtain the necessary data, the interpretation of the results, that is, the collection, tabulation and analysis, to detect the consumer's predilection to the product of organic fertilizer. This information is of great importance to propose the proposal of a marketing strategy, based on radio advertising and written press, as well as free training for small agricultural producers to maintain a permanent and effective communication that allows them to know the benefits of the product. The profitability of the company was demonstrated through the financial statements and their respective indexes such as the VAN, TIR and B / C, which should be considered for the development and success of this project.