Diseño de propuesta de un plan de negocios para, mejorar las estrategias empresariales del Campo Santo Parque de la Paz.

Abstract

The present investigation proposes the design of a business plan for, improve the business strategies of the campo santo peace park of the canton of Santa Rosa. For the theoretical was taken as reference the theoretical foundations of classical and contemporary authors, in addition to scientific articles and institutional magazines where to reference everything concerning the Business Economics in regard to the management and organization of an entity. The research has a mixed methodological approach, with the objective to verify both qualitative and quantitative way of an in-depth analysis of all the variables analized with each other, in order to be studied in a special way, and with specific techniques, such as the survey which allowed to collect actual data of both the population and the company regarding the strengths and weaknesses that has the same. Campo Santo peace park is currently facing financial difficulties due it has dropped significantly its sales by 12% compared with the financial periods of the previous years, it is for this reason that the CEOS of the company to run the business plan proposed above will regain the optimum level of their sales given that it has a very attractive 52,69% IRR which will generate that the profitability of the organization improve significantly in a 20%.