Análisis del comportamiento del guayaquileño en la elección de consumo de las rutas turísticas del Guayas.

Abstract

The objective of this research project is to determine the election behavior of tourist routes in Guayas by Guayaquileños tourists, for which research tools were used, such as in-depth interviews where the opinions of experts about the promotion and perception of the tourist routes of Guayas in the Guayaquil population; as well as, surveys were made directed to the inhabitants of Guayaquil in which they could know their preferences when visiting any of the tourist routes of Guayas. From the results obtained, it was known that there is a high level of ignorance of these routes by the inhabitant of Guayaquil, however when naming the cantons that are part of these, they knew how to quickly identify and indicate that they had visited them, as they are. Beaches, Nobol, Yaguachi, Engabao, Posorja, which are some of the most popular. On the other hand, the means of communication that has had the greatest impact for the inhabitants of Guayaquil to know about the tourist routes of Guayas have been social networks, television media and the recommendation of someone else, being elements that contribute to the dissemination and promotion that the Prefecture has made to present these routes. Also, by requesting that they qualify the most relevant aspects so that they decide to visit a tourist route, they were able to indicate that the place has a beach, that its gastronomy is good and that it has areas such as forests or parks. In general terms the most outstanding aspects when visiting a tourist route is that the access roads are in good condition and the good hospitality of the citizens, while the aspects to improve are the prices and the infrastructure of the tourist points.