Análisis del comportamiento del consumidor de la Hacienda Turística Tomás Adventure en el cantón Arenillas.

Abstract

Organizations seek to stand out from their market segment for what they invest in marketing techniques to position their product or service. However, in order for advertising strategies to be successful, it is necessary to know the consumer's preferences, otherwise the results would not be as desired by the company's managers. This situation would be happening at Hacienda Turística Tomas Adventure in Canton Arenillas, which has three years of operations that have positioned it as one of the preferred sites for people in the province of El Oro. Knowing the attributes or characteristics Even understanding the consumer profile will help you to take actions and propose strategies for the sale of the services offered by the farm. In addition, it will allow you to focus your value proposition, and propose complementary benefits to satisfy consumers. The general objective was to analyze the consumer behavior of the Tourist Treasury Tomás Adventure in the canton of Arenillas. The methodology used was qualitative and quantitative for which he conducted an in-depth interview and a survey of clients with the intention of knowing their behavior. The obtained results allow to glimpse the behavior of the consumer that goes to the tourist hacienda, whose information will serve so that the company has a greater knowledge on the characteristics of the clients being able to make advertising investments that aim at the population segment with the desired success by their managers, Turning Tomás Adventure Tourist Hacienda into one of the favorite places for local, national and international tourists.