Propuesta de inclusión de la producción artesanal de alimentos y bebidas en la oferta turística de la ciudad de Guayaquil.

Abstract

The following final degree project name as: "Proposal for the inclusion of the Artisanal Production of Food and Beverages in the touristic offer of Guayaquil City," has the purpose of investigating the conditions required to position food products and artisanal beverages of the local cuisine in the touristic offer of the city. This is a research with a mixed approach, in which quantitative emphasis has been placed on the opinions of foreign tourists through surveys, thus providing a profile of tourists in preference to local artisanal food and beverages and, at a qualitative level, emphasis has been placed on the opinions and interpretations of chefs, managers and entrepreneurs of innovative restaurants and bars in which artisanal food and drinks are offered with the tradition of Guayaquil. The unit of analysis that has been followed contemplates the axes that are the contribution of researchers whose expert judgment is stated in the background and the theoretical references, which are as follows: - the local culinary offer must be filtered by a gastronomic establishment oriented to the tourist. Standards must be met to guarantee hygiene, quality of service, standards of aesthetics, innovation articulated to tradition and gastronomic environment. In this framework, this study is presented that contains the guidelines of a proposal to enhance gastronomic tourism as a cultural activity that contributes to local development.