Propuesta para la implementación de un campamento turístico para incentivar el turismo en el cantón Guayaquil, en la provincia del Guayas.

Abstract

The main objective of this titling work is to develop a tourist product according to the information gathered in it, it is determined that, in order to implement a tourist camp, requirements must be followed according to the tourist accommodation regulations and in turn the Service that is provided must conform an experience and satisfaction of the needs of tourists and campers. It was decided to use tools such as surveys to know the satisfaction of tourists who visit these camps, as well as observation forms to see if the services provided by the tourist camps of the Guayaquil canton comply with the regulations and with what is expected by tourists. Finally, an interview was made with the camp administrators to know their perception of quality and consideration when choosing the personnel that will work in the camp. The model used was the measurement of ServQual quality to analyze the services offered by the three sites recognized as natural reserves, which provided the knowledge of the current situation of these places. The results obtained through the ServQual model make it possible to identify the shortcomings of the tourist camps of the Guayaquil canton and, in turn, the satisfaction percentage of tourists.