Estudio de factibilidad para la implementación de un supermercado online en la ciudad de Guayaquil.

Abstract

The main objective of this work, as suggested by its name, is to find out if in the city of Guayaquil there are the necessary conditions to implement a supermarket online, and if this idea is not feasible, explain the reasons. For this purpose, all the aspects that are necessary to determine the feasibility of a project, whether qualitative or quantitative, will be explored, which involves investigating and analyzing factors of a financial, market or technical nature. In addition to all this, it also seeks to analyze in a certain way all those factors that consumers seek in companies of this type; that is to say, in supermarkets as such, traditional, and beyond that, for the innovator that turns out to be for the local market, what other specific feature are these clients looking for in order to begin to put their eyes and trust in electronic commerce, something which is increasingly booming in developed countries.