Plan de exportación de joyas en Filigrana desde el cantón Camilo Ponce Enríquez hacia Chile.

Abstract

Camilo Ponce Enríquez, is a canton located in the province of Azuay, known nationally for having a high mining production and jewelry manufacturing. Currently, it is about rescuing the filigree technique that has been transcending for several years and has a touch of enhancement and elegance to the jewel. The local artisans dedicated to the elaboration of jewels make it possible to develop a complete analysis where their strengths, opportunities, weaknesses and threats are determined, achieving a continuous development for the canton. In addition, an export proposal was made for local artisans allowing economic growth, which is a good option to receive income nationally and internationally. Within the guild of artisans was a lack of knowledge on export issues, which makes that there is a local marketing of jewelery products and the main proposal will be to provide different training to manufacturers and artisan traders promoting the market offering jewelry to the whole world, hoping to get a good reception and put it into practice.