Producción de cápsulas radiales informativas de contenido turístico y cultural del cantón Balsas de la provincia de El Oro..

Abstract

The present titling work is based on the execution of a radio project that allows boosting the tourist and cultural benefits of the canton Balsas, of the Province of El Oro. From an investigation carried out in radio media and interviews with representatives of El Gold and the Municipal GAD of the canton mentioned above, it was known that there is a deficient diffusion of tourism content in the local media. Therefore, this integrative project proposes the production of informative radio capsules of tourist and cultural content to promote the promotion of said sector of the country. The author of the project deepens the radio production by highlighting the different aspects that guarantee the quality of its performance. The elaboration process begins with the research and collection of tourist and cultural information that is obtained through interviews with tourists and native people of the Balsas canton, for the creation of the content that will be used in each informative capsule. The work concludes with the production of 12 radial capsules, which are intended to be broadcast daily, alternately, on private radio frequency modulated (FM) through a promotional campaign that allows to enhance the internal and external tourism of the canton.