Estudio de factibilidad de un modelo de negocios para servicio de localización de buses urbanos a través de dispositivos móviles.

Abstract

This document has been created with the purpose of analyzing the feasibility study for the creation of a mobile application with the purpose of offering a service of knowledge, information and selection of the best urban transport option from point A to point B through a mobile device with internet access, with several travel alternatives according to the selected streets and routes, adding food and distraction options for the user; studying the most convenient way to generate income through the sale of the application, utilities for advertising banner views, earnings through clicks on advertising, to determine if the project is feasible and in which way its development would be more viable.